
A Sport for Development Consultancy

Our Story
I founded Game Plan in December 2015 to create a stronger enabling environment for sport-based development approaches and to build the capacity of stakeholders to deliver more integrated and effective Sport for Development programming.
Game Plan represents an opportunity to take a global approach to strengthening the systems and structures that surround Sport for Development, whilst maintaining a focus on building the capacity of local stakeholders to ensure the effectiveness and sustainability of programming on the ground.
I believe that sport can be a powerful vehicle for social change and I have dedicated my career to proving that sport-based development approaches are a viable and credible option for the wider development sector. I’m under no illusion though, sport is not a silver bullet to the worlds problems. If we’re going to have an impact, the use of sport needs to be more than just a kick about in the park, it needs to be combined with proven development approaches and well evidenced. What we need, is a Game Plan...